Watch the Instagram reel here to see the B52 Bottom Bracket and Box One M35 Crankset working together to improve power delivery and efficiency on the track.
News
JT Tollefson Reminisces BMX History
If you’re unfamiliar with who Jeff Tollefson is, keep reading. Jeff, better known as JT Tollefson, was a BMX racer and mentor. He started his...
Is such a large range with few gears bad?
If you've ridden an 11 or 12-speed system, you probably have asked yourself this question. How significant are the gaps between each shift? Prime 9...
Why am I faster with Oversized™ Technology?
When you're giving it your all at a race but don't make your mains, do you ask yourself what you can do to improve next...
Box Culture and Why It Matters
Culture is one of today’s hottest business topics – and one of the hardest things to define and measure within an organization. That’s why, despite...
Introducing Box’s New BMX Pro Jesse Welch
Meet Jesse, a young budding professional BMXer with big accomplishments under his belt and even bigger plans for the future who, we are very excited...
Box Affiliate Program: Become a Box Ambassador Today
Have you heard about the Box Affiliate Program? The latest addition to the family of Box programs, the Affiliate Program is open to everyone in...
Box BMX Spotlight: Jemma Tollefson, aka Lil’ JT
BMX reporters and enthusiasts are closely watching the blossoming career of nine-year-old Jemma Tollefson, also known as “Lil’ JT,” who currently holds the #1 ranking...
How Can Advanced Materials on My Bike Help Me Win?
Not all things are equal when it comes to materials of construction. So, how do materials on your bike currently compare to components with Oversized...
Factory DG Team & BMX Legends Reunion
This recent weekend, Toby Henderson, president of Box and former pro BMX racer, attended the 2021 NBA Racers Reunion & BMX Legends Party where he...