Ladies and gentlemen, prepare for an adrenaline-fueled ride with Box's 2023 Factory Team. It's going to be one hell of a season with our co-sponsors...

What is the purpose of a drivetrain on a mountain bike? A mountain bike's drivetrain consists of shifters, rear derailleurs, cassettes, chains, chainrings, and cranksets....

Fear—a primal instinct evolved from our need to survive. In fact, it’s one of the most important tools we were equipped with from infancy. It...

At Box®, we take pride not only in our products, but also in our exceptionally talented riders. For many years, we’ve had the honor of...

Are you fond of Prime 9 but just don't need all the bells and whistles? Are you ready to ditch your 3x drivetrain and looking...

The biggest race of the year is right around the corner, and the talent and skill of this year’s racers are something to watch for!...

Niek Kimmann is a professional BMX racer, three-time World Champion, and a gold medalist Olympian. His accomplishments follow a lifelong journey of BMX racing. He...

If you’re unfamiliar with who Jeff Tollefson is, keep reading. Jeff, better known as JT Tollefson, was a BMX racer and mentor. He started his...

If you've ridden an 11 or 12-speed system, you probably have asked yourself this question. How significant are the gaps between each shift? Prime 9...